By choosing the WI News, your company/product/service will be reaching part of the largest voluntary organisation for women in the UK. You have the opportunity to reach an audience of mainly rural ABC1 women who are receptive consumers, deciding on purchases ranging from home furnishings to foreign holidays.

This niche market offers a concentrated focused target audience that read their magazine from cover to cover and often keep all copies for years to come. The WI News magazines are written by the WI ladies for the WI ladies and therefore are full of editorial relevant to them. The advertising space is limited and only sold to appropriate businesses and individuals. WIthout the advertisers it would not be possible to produce the magazines so all the ladies are encouraged to respond to and spend with these companies. The proof of this is that each month there will be 50-80% repeat advertisers. In many cases some advertisers have been using the WI News for over 10 years.